Play’n GO enters West Virginia igaming market

Image: Shutterstock

Play’n GO has expanded its US igaming reach by securing approval to enter the igaming market in West Virginia

The Swedish company has now entered its third US jurisdiction after securing licenses to enter both New Jersey and Michigan earlier this year. It means the firm is in half of the US’ legal igaming markets, whilst also being live in Ontario‘s market. 

As a result, Play’n GO titles such as Book of Dead, Reactoonz, Sweet Alchemy and USA Flip will be available for players in the state when Play’n GO secured operator partnerships. 

Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “West Virginia’s regulated igaming marketplace is thriving and it’s brilliant to be able to finish the year strongly by acquiring a license to serve our games to players in the state.

“Players are different in terms of their game preferences in every jurisdiction, of course, but the common thread that runs through all players is that the quality content rises to the top – players want to be entertained first and foremost. Our games are proving to be a main vehicle of retention for many operators due to their inherent entertainment value.

“Play’n GO delivers new entertainment each and every week to players in regulated markets right across the world, and I’m sure that players in West Virginia will enjoy the full Play’n GO portfolio that is unmatched in the industry.”

The game developer has committed to US growth throughout 2022, taking over 50 titles live in the country during the year whilst also making a series of key hires dedicated to growing its presence in the US.