AGS has announced the $5m cash acquisition of iGaming aggregator and content provider Gameiom, as the firm embarks upon expansion within fresh verticals whilst bolstering its product portfolio.

Set to feature “as the launchpad for the company’s iGaming division” and forming a part of its AGS Interactive business, AGS details an intention to retain and employ the Gameiom team, including key executives Stuart Carr, Tony Ellis, Gary Hardy and John Carr, as part of the purchase.

It is hoped that by doing so a smooth transition period will be enjoyed by customers, as AGS embarks upon strategic growth and expansion of its products.

David Lopez, president and CEO of AGS, explained: “In assessing RMG (real-money gaming) providers, AGS felt it was important to pursue a pure content aggregation and distribution platform, as opposed to a direct-to-consumer iGaming operation.

“Gameiom fits that bill perfectly – their platform enables AGS to distribute our industry-leading game content into many markets, including the US, establishing a real-money gaming solution designed to generate revenue for AGS and our partners.

“Gameiom’s RGS platform is flexible, scalable, robust and open, capable of delivering hundreds of games and sports-betting integration to operators quickly and reliably.

“More importantly, Gameiom’s values align with our playbook – they are passionate, team oriented, aspire to win and a bit obsessed with gaming, just like us.”

Diversifying through the ability to offer operators gaming content via Gameiom’s remote game server (RGS), its distribution network contains content from over 15 suppliers, including Ainsworth, Gaming Realms, Reflex Gaming and 1X2 Network, and provides access to more than 100 games and a library in excess of 1,000 additional titles.

Matt Reback, executive vice president of AGS, added: “This acquisition significantly expands the channels for our industry-leading game content to Gameiom’s key partners, which include BetVictor, Ladbrokes Coral, and William Hill, to name a few.

“Gameiom knows operators and game developers want to see their content go live as quickly as possible through a reliable integration on a robust platform, and that focus on speed and quality is why they have experienced rapid success over the past 18 months.

“Acquiring this team and their RMG technology further diversifies and enhances our interactive product suite.”