New Jersey-focused online casino PlayStar has formed a new advisory board that it says will support its efforts to grow both in the Garden State and beyond.
The new advisory board consists of seasoned executives from around the gaming industry, including former leaders at Entain and PENN Enertainment:
- Former PENN National Gaming and Station Casinos executive John Finamore
- Betting Hero co-founder and President Jai Maw
- Ex-Entain and IGT executive Alison Digges
- Former PENN National EVP and General Counsel Carl Sottosanti
- Coastal Gaming founder and experienced casino executive Richard J. St. Jean
- Investment management executive Terrence Gray
“At PlayStar, we’re incredibly proud of the significant strides our brand has made in the New Jersey market,” said PlayStar CEO Peter Ekmark. “Breaking into the state’s top 10 in 2024 is a true testament to how far we’ve come.
“That said, we’re not content to rest on our success – our goal is to continue building on this momentum and become a leading force in the industry, not only in New Jersey but across North America. The creation of our advisory board will help us achieve this by leveraging the collective expertise of five highly talented individuals from the casino and hospitality sectors.”
PlayStar launched in New Jersey in August 2022 through a deal with Ocean Resort Casino. Its casino-first platform that offers an extensive selection of slots, table games and promotions and utilizes real-time player data to offer a tailored experience for users.
Its partners in the state includes suppliers such as Wazdan, Play’n GO and Relax Gaming, and it also struck a deal in October with the New Jersey Devils NHL team. The same month, it extended a long-running collaboration with Swedish global hosting provider Internet Vikings.
