Wire Industries and Birches Health are teaming up to provide bettors with access to responsible gaming education and tools.
Wire Industries, owner and operator of sports betting marketplace WagerWire, has announced a partnership with behavioral healthcare company Birches Health to promote RG, help bettors identify signs of problem gambling and address any related issues.
As part of the deal, Birches Health and Wire Industries will collaborate to create a collection of clinical materials that are designed with the modern bettor in mind. WagerWire will also integrate Bitches Health content into its social media.
Wire Industries will also host Birches Health clinicians on online audio platforms.
“Wire Industries was created with the sole purpose to empower bettors and create an environment of responsible gaming,” said Wire Industries CEO Zach Doctor. “By working with Birches Health, we join ourselves with another innovative company in the industry that is also doing whatever they can to create more awareness, tools and resources for the bettor all while reinforcing our commitment to responsible gaming.”
Birches Health and Wire Industries will also explore integrating AI tools into the WagerWire platform to improve the allocation of resources and provide more comprehensive care.
Wire Industries has landed a deal with Birches Health after adding a group of new investors. The investors include Defy the Odds co-founder Paris Smith, investor Danny Moses, Pinnacle co-founder George Molsbarger and VC firm GoodPaper Ventures.
The company has a group of existing investors that includes Betr co-founder Joey Levy’s 305 Ventures, Simplebet co-founder Scott Marshall and Eberg Capital.
Birches Health adds to partnership portfolio
The company recently agreed to a strategic partnership with Delaware North to provide RG resources and a referral system to players of Betly Sportsbook and Betly Casino.
The resources are available in Arkansas, Ohio, Tennessee and West Virginia.
Delaware North and Birches Health are also working together to create co-branded awareness campaigns to provide consumers with direct access to treatment.