Igaming platform provider BtoBet and LatAm on-demand delivery giant Rappi have partnered with Megared – BtoBet’s Colombian partner and owner/operator of the Megapuesta brand – in an agreement that will widen the provision of sports entertainment to new ecommerce channels.
A rapidly growing company on a regional level, Rappi spreads across nine countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay, with an average of nine million active users in Colombia alone.
Through this agreement, the first of its kind in the igaming industry, BtoBet and Rappi, together with Megapuesta, will be offering an added sports entertainment value to the vast goods and services portfolio to all customers using the Rappi platform in Colombia.
However, whilst Colombia will be the initial step in the implementation of the new entertainment model, the partnership between BtoBet and Rappi will expand in the following months in other LatAm countries where Rappi is providing its services, involving other BtoBet partners in the region.
BtoBet Executive Chairman Alessandro Fried said that already being a leader in LatAm and especially in Colombia due to its considerable local partner portfolio, the company is seeking innovative ways to grasp the opportunity provided by the emergence of ecommerce in the country.
He said: “This, coupled with Rappi’s founders’ bold vision to create the premiere multi-service ‘super-app’ in the region, has led us to create a new sector and a new vertical to the vast portfolio Rappi is providing its clients.”
Fried added that the partnership not only consolidates BtoBet’s role in LatAm as a leading platform provider but demonstrates the flexibility of BtoBet’s Neuron 3 betting platform allowing its integration into any application. Thanks to this landmark agreement, he noted, all of BtoBet’s current and prospective partners in the Latin American region will have the possibility to provide their entertainment through the Rappi platform.
Fried also commented on Rappi’s rapid growth over a relatively short span of time, which he stated is a clear indication of the immense opportunity in the entire Latin American region.
Megared’s Juan Esteban Puerta, stated that the project commenced two years ago, with the company seeking new and innovative marketing, sales and acquisition opportunities for its Megapuesta brand.
“Our aim, together with BtoBet, was to identify opportunities on platforms and applications not directly related to the igaming industry, which not only offer a limitless portfolio of goods and services, but have in due process evolved a full ecommerce ecosystem that would bring benefits to our business strategy,” he explained.
Puerta added that Rappi was the obvious choice, based on continued year-on-year growth, an advanced digital economy model, and also an intuitive wallet system that has proved to be very popular with its users. He said that through this agreement, Megapuesta will be the first licensed Colombian operator to start offering entertainment services through the Rappi platform.