Continent 8 Technologies and Playtech have extended their global agreement to supply iGaming solutions to operators around the world.
Continent 8, a provider of global managed hosting, connectivity, cloud and cybersecurity solutions, and leading content and service provider Playtech have worked together for two decades. The former provides its managed and professional online gaming and betting services to the latter.
The two companies said the extension of the partnership reflects their commitment to continuing to serve the growing regulated iGaming space.
Powered by partners including Continent 8, Playtech delivers quality online gaming software and live dealer technology to prominent retail and online gaming brands across various verticals. It also operates B2C brands, leveraging cross-platform expertise to deliver a direct-to-consumer offering.
“Continent 8 has been our hosting and connectivity partner since the onset of our journey, 20 years ago,” said Playtech COO Shimon Akad. “Renewing our agreement is a testament to the joint work and success we’ve built together, and I look forward to continuing our strong collaboration for years to come.”
“Playtech is one of the most recognizable brands in the industry, and we are excited to be a part of their continued success through this expanded strategic partnership,” added Continent 8 founder and CEO Michael Tobin. “I’m incredibly proud of our 20-year partnership as we have grown and supported each other over the years.
“As the leading iGaming and online sports betting data center and global network solutions provider, we take pride in consistently delivering carrier-grade connectivity and performance to our customers, ensuring exceptional and unrivaled user and player experiences.”
Continent 8 and Playtech both deepen US focus in 2024
Continent 8 has made several moves this year to bolster its presence in the U.S. market, where it is now operational in at least 30 states and has deals with numerous suppliers and operators.
In late April, it partnered with Fanatics Betting and Gaming in a deal that saw the operator begin to utilize Continent 8’s digital infrastructure, as well as give Continent 8 responsibility for managing Fanatics’ on-premises infrastructure and services across its U.S. markets.
Then, in June, the Europe-based tech supplier received approvals from the Nevada Gaming Control Board (NGCB) to deliver its services via a data center located in-state, as well as handle operations for its Nevada-licensed business from its site in New Jersey.
Meanwhile, Playtech reported in its H1 earnings on Sept. 30 that expansions of partnerships and new launches in multiple states helped triple its revenue across the U.S. and Canada year over year.
In the first six months of 2024, Playtech launched in all of Michigan, New Jersey and Pennsylvania with DraftKings, Golden Nugget Online Gaming and Rush Street Interactive’s BetRivers brand. It also went live with PENN Entertainment in both Michigan and Pennsylvania and added BetMGM and bet365 to its slate of partners in Pennsylvania. In addition, it migrated Ocean Casino Resorts onto its platform in New Jersey.
Live revenue from regulated markets across the U.S. and Canada grew by 17%, thanks in part to a new strategic partnership with MGM Resorts to produce content directly from the gaming floor of its two Las Vegas Strip casinos.
