Kambi Group is securing a partnership to bring its sports betting solutions to Tennessee.
The sportsbook platform company has announced a multiyear online partnership with VIP Play, Inc. to deliver its Turnkey Sportsbook technology solution. The agreement will see Kambi provide the technology to VIP Play’s U.S. sports betting operator ZenSports. Kambi will initially allow ZenSports to access its solutions in Tennessee, where ZenSports has operated since 2023 following the acquisition of the company by VIP Play a year prior.
Kambi Group plans to provide its solutions to ZenSports in additional markets in the future.
“This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the U.S.,” said VIP Play CEO Bruce Cassidy. “Kambi’s market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
ZenSports will be undergoing a complete overhaul of its current online sportsbook by deploying Kambi’s Turnkey solution helping the operator with efficiency and stability. ZenSports believes the solution will create interactive customer acquisition tools.
Recent deals for Kambi Group
The Swedish company has secured a pact with Kambi following a launch with Hard Rock.
Earlier this month, Kambi announced it will launch its Odds Feed+ product with Hard Rock Digital. The product will leverage Kambi’s Turnkey solution to provide pre-match and live betting odds for Hard Rock Bet. The operator will launch the offering in eight markets.
The markets include Arizona, Florida, Illinois, Indiana, New Jersey and Ohio.
