EveryMatrix joins Mexico gaming association amid LatAm plans

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EveryMatrix has underlined its commitment to Latin American online gaming by becoming a member of the Mexican Association for Permit Holders, Operators and Suppliers of the Entertainment and Gambling Industry (AIEJA).

The company said in a release that membership will enable it to participate in, moderate, sponsor and lead workshops, seminars and future initiatives as well as share knowledge and insights with other members ahead of further market expansion.

EveryMatrix has a history of supplying iGaming technology in the LatAm region and said it plans to “rapidly” expand its presence there in the coming months and years as regulation continues to develop.

AIEJA is a national membership organization representing the interests of the real-money gaming and entertainment industries in Mexico, responsible for creating jobs and contributing revenues to the treasury. EveryMatrix said its AIEJA membership will allow it to develop deeper relationships with local brands, partners and regulators and share its knowledge and expertise as the Mexican market matures.

“We’re delighted to join AIEJA and its many valued members and I would like to extend my thanks to the organization for their warm welcome,” said Erik Nyman, president of EveryMatrix Americas. “Mexico is a country full of potential that blends North American traditional gambling behavior with Latin American influences making it a specific market of interest as we expand our business in the region.”

“We’re very pleased to welcome EveryMatrix to AIJEA,” added Dr. Miguel Ángel Ochoa, president of AIEJA. “EveryMatrix is recognized in the industry for its superior technology and services that can be found among some of the largest operators in the world. They will be an extremely valuable addition to the organization.”

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to brands ranging from tier one operators to newer brands. It serves 300+ B2B customers worldwide, including the regulated U.S. market. It is also a member of the World Lottery Association (WLA) and European Lotteries Association and in September 2023 became the first iGaming supplier to receive WLA Safer Gambling Certification.

EveryMatrix names ex-Entain director as Group CPO, launches new LoyaltyEngine

The Mexican association membership follows some big moves for EveryMatrix in recent weeks.

In late September, the company announced it had snagged former Entain Director of Product Kevin Furlong as its new Group Chief Product Officer (CPO). Furlong has overarching responsibility for product strategy across all the supplier’s multiple business units and will work across all casino, sports, platform, affiliate and payments products including CasinoEngine, OddsMartrix, GamMatrix, PartnerMatrix and MoneyMatrix.

That remit also now includes LoyaltyEngine, a new cross-vertical suite of tools that aims to help operators to drive player engagement, retention and lifetime value and utilize access to real-time behavior analytics and insights.