NeoGames and Intralot do Brasil have come together to launch the first example of regulated online sports betting in Brazil via Loteria Mineira, the state lottery for Minas Gerais.
Launching online sports betting and ilottery products in the second largest Brazilian state, NeoGames has embarked on its first co-operations with Aspire Global and BtoBet, which were both acquired by NeoGames last year.
Under the provisions of the ‘multi-year turnkey project’ between NeoGames and Loteria Mineira, the ilottery firm will deploy its NeoSphere platform to offer instant games from the NeoGames Studio to offer Minas Gerais players regulated online gaming options.
Furthermore, NeoGames will offer CRM management software and sports risk management, and online sports betting platforms from BtoBet including Managed Trading Services.
Launching the online platform, 18 games were selected to be available for Loteria Mineira players including Queen of Diamonds, Instant Keno Multiplier, and VIP Platinum.
NeoGames CEO Moti Malul commented: “We are excited to announce this truly groundbreaking launch in the Brazilian market, marking the go-live of a state lottery in Brazil with a full ilottery and online sports betting offering.
“We are proud to partner with such an experienced team at Intralot do Brasil who understand the local market so well and has built a solid operation and reputation. Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience.
“This deal is another demonstration of how we have brought the benefits of our recent strategic acquisition into play; capitalizing on the online sports betting solution from BtoBet and the managed services from Aspire Global. This project truly exemplifies the strategic benefits that the NeoGames group of companies offer.”
This deal sees the state lottery expand its gaming offering from its current retail lottery and gaming provisions, as Brazil becomes closer to a fully regulated sports betting market.
Loteria Mineira is the first regulated state lottery in Brazil to go live with a full range of online gaming options.
“As a market pioneer in the Brazilian lottery market, this partnership with NeoGames, one of the industry’s most innovative ilottery providers, is truly a natural fit,” added Intralot do Brasil CEO, Sérgio Alvarenga. “We’re excited to offer our players a comprehensive digital program that will broaden and enhance the range of content and services that we offer them.
“The new modalities of online instant games and sport betting, and investments in technology are also part of the expansion plan for new states and federal licenses. We are confident that this collaboration with NeoGames will advance the lottery.”
