FairPlay Sports Media is creating an additional revenue stream through a new subscription service.
The sports media network announced on Tuesday the launch of oddschecker+, a U.S.-first subscription service that provides sports betting tools and insights. Oddschecker+ provides subscribers with state-of-the-art features that allow them to efficiently find a betting edge.
“The average US bettor takes their data and insight far more seriously than many more established sports betting markets, and we want to give them the tools to take on their chosen sportsbooks, giving them the best chance of finding more value, more often,” said FairPlay Group CEO Stuart Simms.
The service includes Positive Value Bets, an AI-powered projection tool that makes more than 100 million projections each week during the NFL season. The tool, available on both the app and browser versions of oddschecker+, highlights prices against real-time lines.
Over the first three weeks of the NFL season, it posted a 20% ROI on recommended moneyline wagers. During that same span, the tool reported a 61% win rate on totals.
Subscribers of oddschecker+ will also be able to see the amount of money wagered on various sporting events and the types of bettors using its Public Betting Splits feature.
Oddschecker+ is available for $29.99 per month with annual subscriptions at $239.99.
Oddschecker rebrand
FairPlay, owned by private equity firm Bruin Capital, has brought its U.S. subscription service to market after rebranding from Oddschecker Global Media earlier this year.
FairPlay underwent the rebranding to accelerate growth and deliver more value to its customers through its portfolio of brands. Its brands include Oddschecker, CasinoSmash and Confido Network. It also acquired SuperScommesse from Catena Media in 2023.
