NBA’s Indiana Pacers and global sportsbook operator PointsBet have inked a new multi-year partnership, making PointsBet an official sports gaming partner of the team.

Under the auspices of the agreement, PointsBet branding will be displayed along what is known as the “apron,” the out-of-bounds space between the baseline and the team bench. This represents the first time a sports betting operator will occupy that space.

In addition, PointsBet signage will be prominently displayed throughout the Fieldhouse, including on phone charging stations and along the scorer’s table. It will also have a presence on the Pacers’ digital platforms.

“This corporate partnership with PointsBet represents a real win for both companies,” said Rick Fuson, Pacers Sports & Entertainment president and COO. “We look forward to welcoming them in as a very visible brand at the Fieldhouse and through our various channels.”

Johnny Aitken, PointsBet USA CEO, said: “PointsBet was thrilled to unveil the fastest sports betting app in Indiana earlier this year, powered by our best-in-market proprietary technology, premium brand mentality, and clear points of difference via our product features that bettors can’t get elsewhere.

“Indiana represents a massive opportunity for PointsBet, and we will take a heavily localized approach to ensure we are delivering the best overall customer experience Indiana sports fans and bettors are seeking. 

“We are very excited to bolster our presence within the Hoosier State and surrounding areas, as well as to Indiana Pacers fans around the globe via this unique partnership, working collaboratively with a first-class organization to enhance the NBA fan experience and excitement created within venue or watching at home.”

To help celebrate the partnership, the two partners will provide new PointsBet Indiana clients with a special sign-up offer. New users can enter the code “PACERS” and receive $100 in free bets when they deposit and bet just $20. Moving forward, PointsBet and the Pacers will continue to provide new and current clients with market-leading offers including promotions, boosters, and more.

Earlier this year, PointsBet and the National Basketball Association (NBA) announced a deal to make PointsBet an Authorized Sports Betting Operator of the NBA, marking the company’s first partnership with a US professional sports league.