Oddschecker rebrands to FairPlay Sports Media amid global expansion

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A sports betting media group is changing its approach.

Oddschecker Global Media has rebranded to FairPlay Sports Media (FPSM) as the company looks to develop into one of the world’s most recognized sports media networks. FPSM, owned by private equity firm Bruin Capital, is rebranding as the sports betting ecosystem evolves allowing the media company to position itself as a leader in a global sports wagering market that is projected to reach $231.2 billion by 2032, according to Acumen Research and Consulting.

FPSM believes its rebrand will accelerate growth and allow it to deliver more value to customers through its portfolio of brands, which include Oddschecker, CasinoSmash and Confido Network.

“This is more than a new group name,” said FairPlay Group CEO Stuart Simms. “The launch of FairPlay Sports Media allows us to empower our customers to better compete in sports betting while delivering significant efficiencies and added value to our partners through the use of our game-changing betting technology.”

FPSM’s technology includes BetTech, which aims to level the playing field for sports bettors through fair pricing, payouts, and bonuses. BetTech also provides bettors in regulated U.S. sports betting markets with technology they can leverage to improve the customer experience.

FPSM has rebranded following a major acquisition at the end of last year.

The media group acquired Italian sports network SuperScommesse from Catena Media in November 2023 for an undisclosed amount. The transaction further solidified FPSM’s presence in Italy — Europe’s second-largest betting market. In the last month, SuperScommesse has recorded more than 400,00 website visits as a top European betting odds provider and affiliate site.