SIS lands deal with bet365 to provide eSoccer markets

SIS eSoccer bet365 Partnership
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Live betting content supplier SIS is diversifying its esports partnership with bet365.

SIS announced on Wednesday a deal with bet365 to provide the British operator with a comprehensive portfolio of eSoccer markets through the integration of its H2H Global Gaming League. The league, built specifically for sportsbooks, also offers eBasketball.

“We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365,” said SIS EMEA Managing Director Paul Witten. “It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

The addition of eSoccer provides bet365 users with more than 150,000 events to wager on. SIS’ H2H Gaming League adds up to 10% in value to operators through its margin delivery.

SIS continues to build esports business

SIS has made recent efforts to bolster its esports offerings. Earlier this year, the company launched eBasketball in Kentucky in partnership with bet365. Kentucky became the third U.S. market to host esports content provided by SIS. In 2022, SIS began offering its competitive gaming offering in New Jersey through its pact with bet365. The company would later gain market access in Colorado through a deal with Betsafe.  

SIS has also made a new hire to enhance its esports products. Last month, the company appointed Peter Camden as its Competitive Gaming Product Manager. Camden has more than 20 years of experience in gaming with stints at betFIRST and Mybet.