New Jersey is first US market for Supremeland Gaming titles

Supremeland Gaming New Jersey
Image: Supremeland Gaming

Supremeland Gaming is continuing to expand its footprint in one of America’s robust online casino markets.

The online slot technology supplier announced on Tuesday the launch of three iGaming titles in New Jersey, marking its first foray into the regulated U.S. gambling industry. Supremeland, which debuted in 2023, has made Wild Quad Squad, Red Panda Rising, and Munition Mine available in New Jersey through its partnership with EveryMatrix.

“It’s a straightforward regulatory process in New Jersey,” Supremeland Head of Marketing Jesper Gawell told SBC Americas. “EveryMatrix has a strong position in the state and through that partnership we jointly agreed that New Jersey was a great place to start.”

Supremeland has launched the three iGaming titles in the Garden State after being awarded market access in March by the New Jersey Division of Gaming Enforcement.

New Jersey is a promising opportunity for Supremeland as a sizable iGaming market where partner EveryMatrix has solidified a presence. In April 2024, New Jersey casinos and their partners reported $187.8 million in iGaming wins, up 18.2% year-over-year. For the year-to-date, wins reached $750.7 million, up from $620.1 million for the same period last year.

In 2023, total iGaming revenue in the Garden State reached nearly $2 billion.

Supremeland Gaming goes nationwide

The Swedish-American company has also received approvals to operate in Pennsylvania, Michigan, and West Virginia. In February, Supremeland secured U.S. market access for the first time after receiving interim authorization in Pennsylvania. A month later, the company gained an interim supplier license in West Virginia.

“We want to have a strong presence in North America where gambling is allowed and professionally regulated,” added Gawell. “We’re going to do everything we can to be there.”

Last week, Michigan became the latest market for Supremeland Gaming. The Wolverine State saw its iGaming and online sports betting operators combine for $201.9 million in adjusted gross receipts in April with iGaming making up $174.1 million of that figure.

That same month, taxes and fees associated with iGaming reached $9.1 million.