Infront Bettor has agreed a strategic partnership with Rush Street Interactive to provide sports data and streaming.
As part of the deal, Infront will distribute data from all International Tennis Federation (ITF) events to Rush Street, which operates BetRivers in North America.
The deal includes official feed data for over 58,000 matches from the men’s and women’s World Tennis Tour, including the Billie Jean King Cup and the Davis Cup, as well as video streams from a large portion of ITF matches.
“This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers,” said Rush Street Interactive CEO Richard Schwartz. “We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before.”
As well as tennis, Rush Street will be able to access Infront’s wider streaming portfolio from global rights holders across soccer, basketball and ice hockey. The company holds the rights for a number of competitions, such as France’s Ligue One Uber Eats from the 2024/25 season and the IIHF Ice Hockey World Championship.
“Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market,” added Infront Bettor Head of Sales Diogo Almeida. “It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”
Rush Street bolsters corporate ranks
Last month Rush Street added to its corporate ranks with the appointment of Brian Sapp in the newly created role of chief marketing officer.
Before joining Rush Street, Sapp served on the executive team at Rec Room. He started in the mobile industry at TapJoy where he worked as Director of Developer Partnerships and also held the role of Director of Digital Publishing at WB Games.
At the time of the announcement, Rush Street said that Sapp’s appointment underscored its commitment to innovation and strategic growth.
