Rush Street Interactive has bolstered its corporate ranks with the appointment of Brian Sapp as its new Chief Marketing Officer.
Sapp will join the operators executive leadership team in the newly created role of CMO and will report directly to Rush Street’s CEO Richard Schwartz.
The operator, which runs the BetRivers and PlaySugarHouse brands, says that Sapp brings a wealth of experience and a proven track record in leading data-driven marketing and live operations within the mobile industry.
“As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience,” said Schwartz. “We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations.”
Prior to joining Rush Street, Sapp served on the Executive Team at Rec Room where he “played a pivotal role” in driving the company’s growth strategies and user base.
Sapp started out in the mobile industry at Tapjoy where he worked as Director of Developer Partnerships, and also served as Director of Digital Publishing at WB Games.
“I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum,” added Sapp. “RSI’s customer first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape.”
According to Rush Street, this latest appointment underscores its commitment to innovation and strategic growth and Sapp’s experience and proven leadership will propel Rush Street to new heights of success.
Rush Street consider sale
Last month Bloomberg reported that Rush Street was exploring a number of options including a potential sale. According to sources, company representatives have approached potential buyers including DraftKings.
Although Rush Street has yet to comment on the rumors, a spokesperson from DraftKings said to Bloomberg that the company “speaks to a variety of companies regarding various matters in the normal course of business, and it is our general policy not to comment on the specifics of any of those discussions.”
The company, which operates in 15 U.S. states, generated revenue of $691 million last year, marking a 17% growth year-on-year. Following the news Rush Street’s shares spiked over 12% before leveling out at a 4% increase on the day.
