iGaming developer Greentube has agreed a new deal to launch its content with Caesars Digital in New Jersey and Michigan.
Titles including Thunder Cash, Dolphins Pearl, Diamond Cash, Mighty Buffalo and Charming Lady’s Boom are now available for players in New Jersey and Michigan on Caesars Palace Online Casino and Caesars Sportsbook & Casino.
“We take pride in providing the largest and most diversified collection of games for our online casino players. Adding Greentube’s wide and proven content portfolio to our platforms allows us to deliver fresh entertainment to our players in multiple jurisdictions that we can be confident in,” said Caesars Digital Vice President of Online Gaming Ricardo Cornejo Rivas.
According to Greentube, this partnership marks a key milestone for the company and it aligns perfectly with its plans to expand across North America.
“Launching our content with Caesars Digital has been a key objective for us since we first entered the U.S., so we are extremely pleased that we have now made it a reality. As one of the most established industry brands in North America, we realise the potential of this partnership and we look forward to working together to not only strengthen our online presence but to also explore omnichannel opportunities,” added Greentube Director Global Sales and Key Account Management Markus Antl.
As well as New Jersey and Michigan, Greentube’s titles will be rolled out in other states via Caesars Digital in the future.
Greentube targets U.S. expansion in 2024
Greentube has had a presence in the U.S. since 2021 when it launched in New Jersey with Golden Nugget Online Gaming. The following year it also signed a deal with BetMGM to supply its titles in Michigan and New Jersey.
The company stepped up its U.S. operation in the second half of 2022 when it acquired California-based development studio Present Creative, renaming it Greentube US.
After expanding its reach in New Jersey and Michigan with Caesars Digital, Greentube now has plans to launch in Pennsylvania and Connecticut in the near future.
“We’re working hard on both entries and there’s still much to do with integrations and establishing our service centers there. Despite the scope of work being a challenge, as new market entries invariably are, we’re hopeful to complete a Q2 launch and replicate the success we have elsewhere across North America in these two new markets,” said Greentube U.S. CEO Ben Sutherland to SBC Americas.
