Greentube, the digital gaming division of Novomatic Interactive, has acquired Present Creative as the company continues its growth strategy in North America.
Having already made ‘significant’ progress in the US over the past 12 months, from making its debut in the country with Golden Nugget Online Gaming to more recent launches with BetMGM in New Jersey and Michigan, Greentube has now cast its net even wider with its acquisition of the California-based development studio Present Creative.
The firm also recently received a license to operate in the Canadian province of Ontario and has plans to further grow in North America.
Michael Bauer, CFO/CGO at Greentube, commented: “We are thrilled to announce this acquisition as Present Creative is a very good fit for us. They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local flavor to our games.
“The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”
Through the acquisition, Greentube will gain a local team focused on game design and sales in the US.
Ben Sutherland, CEO and Co-Founder at Present Creative, added: “We are excited to now be part of the Greentube family and this acquisition will allow us to speed up our development processes and take our content to new heights.
“This is a fantastic opportunity for Present Creative and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.”
