Greentube, Novomatic’s digital gaming division, has launched in New Jersey with BetMGM, significantly elevating its presence in the US.
The firm has labeled the move as ‘a major milestone’ in its history as it seeks to expand across the US’s regulated markets after making its debut in the Garden State back in 2021.
David Bolas, Commercial Director at Greentube, commented: “We are thrilled to be launching with such a prominent operator as BetMGM and really appreciate the importance of this partnership as it will see our content added to their leading brands.
“It’s another very important step for us in the US market where we have had a fantastic start and we are already preparing ourselves for our next launch in the state of Michigan.”
The deal’s terms stipulate that Greentube will supply the Entain-MGM joint venture with a selection of its igaming catalogue including Apollo God of the Sun, Prized Panda and the Diamond Cash series of games.
Oliver Bartlett, Director of Gaming at BetMGM, added: “For almost 25 years, Greentube has offered its quality, established content around the world and BetMGM’s addition of their games further shows our commitment to providing players the largest portfolio in the industry.
“The innovative Diamond Cash titles are immersive and engaging, and will surely be a hit with our player base.”