GeoComply Solutions Inc has confirmed that its KYC solution for the igaming industry, IDComply, has been fully incensed in New Jersey. It launches in the state with Amelco and PlayUp.
In addition to age and identity verification via IDComply, the firm will be providing Amelco with geolocation compliance for the PlayUp online sports betting platform. IDComply’s license in New Jersey means that the product has met some of the most stringent requirements in the US for KYC solutions.
IDComply provides operators with an all-in-one solution that handles KYC and digital identity verification while delivering player-acceptance in a compliant, fast and low-friction model.
The New Jersey Department of Gaming Enforcement (DGE) not only requires data verification for KYC but also a secondary form of authentication, either knowledge-based authentication (KBA) or digital identity authentication, in order to validate an account.
IDComply supports both of these secondary forms of authentication, optimizing the user experience and ensuring that all genuine players are able to quickly and easily onboard.
PlayUp CEO Dr Laila Mintas commented: “As a technology-first company we wanted to ensure our regulatory approval in New Jersey included the latest offerings from our tech partners and leveraging GeoComply’s IDComply product was central to that process.
“With some of the most stringent requirements and rigorous testing of any state, achieving this milestone in New Jersey has positioned PlayUp for continued success as we expand into additional US states.
“GeoComply’s proven KYC and geolocation compliance solutions along with their experience and expertise has really made a huge impact in being able to quickly scale our business.”
GeoComply developed IDComply in response to customer requests for an integrated solution that covers more of their compliance requirements beyond geolocation. By integrating age and identity verification along with its geolocation compliance, igaming companies are able to streamline their operations and manage both their geolocation and KYC compliance from the same back-office and API.
GeoComply MD of Gaming Lindsay Slader noted: “KYC and geolocation compliance are two cornerstones of the igaming industry and we are very happy to have been able to help operators like PlayUp get their own products licensed.
“The DGE really sets the standard for compliance in the US so getting IDComply licensed in New Jersey is a real achievement for our company. We see stringent compliance controls as critical to the integrity and success of the industry.”
