Push Gaming strikes deal with Rivalo to enter Colombia

Push Gaming has debuted in the Latin American market as it enters into a deal with Colombian operator Rivalo.
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Push Gaming has debuted in the Latin American market as it enters into a deal with Colombian operator Rivalo.

The partnership ensures that Rivalo will integrate Push Gaming’s titles onto its platform, making games such as Mad Cars and Deadly5, Big Bamboo and Bison Battle available to Colombian consumers.

Felipe Agüero, Country Manager at Rivalo, said: “We are proud to be working with Push Gaming in this capacity, being the first casino chosen to supply their games in the Colombian market, demonstrating our market-leading position and global standing.

“Our customers appreciate entertainment and engaging features, integrating Push Gaming’s innovative and expansive portfolio of titles into our already existing offering seems like a perfect partnership.”   

This comes at a pivotal moment for Push Gaming, which is heading towards significant geographic expansion after securing a strong position in Europe. It is live with operators such as  LeoVegas, Entain, 32red, 888, Casumo, Betsson, Svenska Spel and PaddyPowerBetfair in Europe. 

This partnership marks Push’s first foray into Latin America, which it syllables as a ‘potential rich and burgeoning’ market. 

Fiona Hickey, Head of Sales at Push Gaming, added: “We are incredibly excited to be working with Rivalo. This agreement marks the beginning of our expansion in the regulated Colombian market and serves as a precursor to our exciting plans for growth across the Latin American region.

“Rivalo’s player base will be the first to enjoy our extensive, high quality and award-winning titles. We look forward to seeing how new players react to our games.”