Kentucky emerges as new online wagering market for Circa Sports

Circa Sports Kenutcky
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Circa Sports is expanding its footprint across America.

The Las Vegas-based sports betting operator launched operations in Kentucky on Monday, bringing its reach to five jurisdictions across North America. Circa, which began accepting wagers in 2019, is also operating in Colorado, Illinois, Iowa, and Nevada.  

The operator will be offering a unique sports betting experience for Kentuckians, with maximum betting limits featured within its app. Circa will also be offering tight moneyline splits in Kentucky while providing bettors with the ability to parlay future betting markets.

Circa, which has partnerships with ProhiBet, SlamBall League, and Marquee Sports Network, is entering a relatively new sports betting market.

Kentucky began accepting online sports wagers in September 2023 and has since developed into a promising market.

The Bluegrass State reported a $855 million handle for November and December 2023. The results generated $106 million in adjusted gross revenue and over $15 million in tax revenue. FanDuel and DraftKings emerged as the top sportsbooks during that span with both operators reporting a $327 million handle and slightly over $39 million in revenue.

New opportunities for Circa Sports

Last October, the operator went live with online wagering in Illinois. Circa’s debut in the Land of Lincoln coincided with the opening of a temporary retail sportsbook at Full House Resorts’ American Place Casino in Waukegan.

The brick-and-mortar sportsbook features 36 TVs and a digital odds board. Circa plans to open its permanent facility in 2025, which will mirror the company’s Las Vegas location. Its Las Vegas facility has a 1,000-seat capacity.