PrizePicks recruits UFC star Sean O’Malley as brand ambassador

The UFC has ushered in a new policy that bans its fighters from betting on UFC fights.
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PrizePicks is pouring some ‘Suga’ on its brand with the addition of star UFC fighter Sean ‘Suga’ O’Malley as an ambassador.

America’s largest daily fantasy sports operator has signed an exclusive multi-year deal with the bantamweight champion that will see him collaborate with the company to develop new content for fans, including personalized social media content, integration into O’Malley’s ‘Sean Reacts’ YouTube videos, event and VIP appearances, and more.

O’Malley is one of the most renowned names and faces in mixed martial arts. He successfully defended his bantamweight title earlier this month and is now 18-1 all-time in UFC fights.

“Sean O’Malley is one of the most electric athletes not just in MMA, but across all sports,” said Adam Wexler, Co-Founder and CEO of PrizePicks. “Our partnerships are more than just a sponsorship, it’s an opportunity to collaborate with unique personalities to create entertaining experiences for the PrizePicks community.”

PrizePicks and O’Malley had already teamed up in recent months.

For O’Malley’s championship match earlier in March, PrizePicks launched a campaign titled “Less Talk, More Action, More Suga” wherein PrizePicks’ Discord channel featured O’Malley’s imagery, custom emojis, free entry giveaways and a risk-free protected play. Back in October, O’Malley had also participated in the inaugural PrizePicks World Championship tournament that featured celebrities and athletes in a daily fantasy battle.

Now, the new exclusive contract makes the partnership official.

“Before ever talking business with PrizePicks, I was a fan of their games,” said O’Malley. “PrizePicks is ahead of the curve in the sports-entertainment world, and I’m stoked to continue working with them.”

PrizePicks keeps up the pace

The union with O’Malley is the brand’s latest deal after it launched its peer-to-peer fantasy sports title, PrizePicks Arena, in January. The game allows players to compete against other players. PrizePicks Arena is available in the U.S. in Alabama, Tennessee, West Virginia and Wyoming.

In February alone, the company partnered with both broadcaster Stephen A. Smith and the NHL‘s Dallas Stars.

The marketing deal with Smith makes the company the exclusive daily fantasy partner of Smith’s sports, entertainment, and pop culture program Stephen A. Smith Show. The show will air dedicated PrizePicks segments while distributing exclusive content across various social media channels, as well as hosting guest interviews with PrizePicks influencers.

Later last month, PrizePicks also signed an agreement with the Dallas Stars that will advertize the PrizePicks brand during Stars game telecasts as well as offer fans VIP experiences.