The United Soccer League (USL) has announced a global, six-year partnership with Sportradar to become the league’s official Betting and Technology Partner.
According to the USL, Sportradar will be responsible for collecting, licensing and distributing the USL’s betting and media data as well as offering livestreaming of USL competitions for sports betting to its network of betting operators and media outlets.
“The USL aims to be the most widely available league for fans both domestically and abroad,” said USL Chief Commercial Officer, Court Jeske. “This partnership demonstrates a step forward in the betting and technology space for USL’s Men’s and Women’s professional leagues, and we are proud to grow with Sportradar – a leader in the business – as we have since 2018.”
The USL Championship, League One and League Two situate themselves as the three tiers of professional soccer in the U.S. below the MLS.
The deal with Sportradar includes over 600 matches from these three leagues as well as from the USL Super League, a new division one women’s soccer league set to launch in August 2024.
“We are pleased to enter this partnership with North America’s largest professional soccer organization. Sportradar’s comprehensive products and solutions will enable USL to capitalize on opportunities across betting, media, and fan engagement, driving value for all stakeholders,” said Eric Conrad, EVP, Strategic Partnerships, US & LATAM at Sportradar. “This partnership strengthens our global portfolio of soccer rights, as we can leverage the data to develop highly innovative products and move up the value chain with our clients.
The USL already has a relationship with Sportradar as it utilizes Sportradar’s Integrity Services including bet monitoring facilitated by the Universal Fraud Detection System.
This week Sportradar released its 2023 betting corruption and match-fixing review which found that North America is maintaining its ability to provide a safe environment for betting activity. Out of the 1,329 suspicious matches the report identified, only 35 were held in North America.
