EPIC Risk Management has celebrated 10 years of operations by undertaking a “significant rebranding” with a new corporate identity and logo.
The safer gambling consultancy firm will now be known as EPIC Global Solutions, reflecting the worldwide presence it has built after expanding into the Americas in the last few years.
It stated the rebranding was necessary to reflect its “commitment to being the trusted global partner in providing solutions for gambling harm prevention”.
Alongside the rebranding, the firm will aim to increase the scale of its global operations.
“We are excited to unveil our new brand identity, which we believe better reflects our values and mission and the territories in which we work, ” said Paul Buck, EPIC Global Solutions Founder and CEO.
“This rebranding effort represents a significant milestone for our company, ten years since our inception, and we look forward to continuing to serve our partners with the same level of excellence they have come to expect from us across a decade of providing gambling harm prevention.
“When we were founded in 2013, we were the first to put lived experience at the heart of everything we do, and will continue to do so as EPIC Global Solutions.”
A key part of the firm’s decision making was to ensure its brand and messaging is “more effortless to understand for US audiences” a region that has long been identified as offering significant growth for the consultancy.
The rebranding came as EPIC celebrated a decade of operations at the National Football Museum in Manchester, UK.
“EPIC as a brand is about its people, especially its lived experience facilitators, and their fantastic work,” said EPIC Global Solutions Director of Marketing, Michael Clarkson.
“The service EPIC provides is highly emotional, warm, and powerful, and we felt throughout this process that we needed to make sure that the visual message connected to those traits. It was like a book with an amazing story, but the cover didn’t do it justice.
“Now we have something that we can be proud of, and after a fantastic first decade, the transformation to EPIC Global Solutions sets us up for another amazing decade ahead.”
