Penn National Gaming has boosted its board of directors with the appointment of experienced marketing executive Marla Kaplowitz.
Kaplowitz (pictured) serves as President and CEO of the American Association of Advertising Agencies, a non-profit trade organization whose membership is responsible for more than 85 per cent of total domestic advertising spend in the US.
David Handler, Chairman of Penn National Gaming, said of the appointment: “Marla is an innovator and a proven leader in marketing and digital transformation, which will serve us well as Penn National continues its evolution into the nation’s leading omni-channel provider of retail and interactive gaming, sports betting and entertainment.
“We’re delighted to have her unique talents on the Board.”
Kaplowitz’s distinguished resumé includes six years as CEO North America of MEC Global (now Wavemaker Global), prior to which she spent 12 years at MediaVest.
At MediaVest, Kaplowitz led Procter & Gamble communications planning for North America and worked with brands including Avon, Denny’s, Heineken and Norelco.
Graduating with a BA in Sociology from the University of California, Kaplowitz began her career at DMB&B, working with major clients including Burger King.
She later joined Ammirati Puris Lintas, where she managed high-profile accounts such as Labatt, Nickelodeon Networks and Unilever.