Esports betting brand levels up with Sportradar partnership


Sportradar is continuing to add to its portfolio of partners.

The data aggregator has secured a multiyear strategic partnership with esports betting services provider As part of the deal, Sportradar will offer audiovisual streaming of Oddin’s esports content to its network of more than 900 operators.

“This agreement further strengthens Sportradar’s esports offering while supporting in realizing their growth plans through AV streaming for betting,” said Sportradar SVP of Fan Engagement Patrick Mostboeck. “Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive live odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialize the global, highly engaged esports fan base.”

Sportradar is further solidifying a footprint in esports behind Oddin’s official rights to high-profile competitions, including fixtures for newly-released gaming title Counter-Strike 2. Oddin is hosting the first major competition for the game, PGL Copenhagen Major 2024, with Sportradar distributing data to sportsbooks through Oddin’s streaming product.

Sportradar will also be providing data to operators for other Oddin competitions.

Oddin has also landed deals with betting-focused companies outside of North America, including Kazakhstan’s Olimpbet and Serbian operators Balkan Bet and MerkurXTIP. In 2023, the Prague-based company reported a betting turnover of roughly $89.6 billion.

Busy month for Sportradar

On March 5, the United Soccer League (USL) announced a six-year partnership with Sportradar, making the data giant its official betting and technology partner. Sportradar is given the task of collecting, licensing, and distributing USL betting and media data.

The agreement between the USL and Sportradar includes more than 600 matches, which feature fixtures within League One, League Two, and the upcoming USL Super League.