Scientific Games is upping its investment into online lottery, launching a content hub for the vertical incorporating content from a number of different game studios.
SG Studios will feature some very recognizable brands in the content hub, including Game of Thrones and Monopoly.
Partners who join the program can work with some of the licensed brands in the Scientific Games portfolio and manage a game library from a single spot. It also gives partners the opportunity to sync up and create multi-jurisdictional progressive jackpots.
The new studio is a global program, as Scientific Games serves over 100 different lotteries across 50 different countries.
“SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing iLottery games in the market today. Our roadmap plans are growing, and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024. These are some of the most highly respected digital content providers in the industry,” said Steve Hickson, VP of Digital Games for Scientific Games.
“Today, we are seeing our games consistently outperforming competitive games from other providers in the market. Our goal is to continually provide Lottery customers with games that drive incremental growth in their iLottery business. We are seeking partner studios that offer unique, high-quality, lottery-focused game mechanics that will complement our own studio portfolio to join our SG Content Hub partner program.”
