Light & Wonder has agreed a deal with gaming studio Spribe to help distribute its content across US igaming markets.
The deal sees Light & Wonder become the exclusive route to the US market for Spribe, which is aiming to expand the reach of its best-selling game, Aviator.
Aviator is a crash game that is live with over 2000 operators across Europe, the CIS region and Ontario, with over 10 million monthly active users and 165k bets per minute.
The studio is now trying its luck in the US market as it aims to crack America with its Aviator game.
Giorgi Tsutskiridze, Chief Commercial Officer, at Spribe, added: “We are thrilled to distribute our expansive library of games in the US exclusively with Light & Wonder, bringing our industry-leading crash game to the biggest online casinos in the market.
“Adding diversity and innovation to the igaming landscape, Aviator has resonated with players worldwide for its unique and innovative approach to gaming and we are confident that online casino brands in the US will see similar results with our content.”
Aviator will be available to players via the Light & Wonder aggregation platform OpenGaming in multiple US jurisdictions as Spribe aims to unlock a new customer base.
Light & Wonder stated that the deal underscores its mission to deliver US audiences with “exclusive, high-quality and fresh content”.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, added: “To assert our position as the leading igaming ecosystem in the US, it is pivotal for us to bring innovative and new experiences to operators. It remains our biggest criteria when looking for new studios to add to our roster, so we are delighted to welcome Spribe as their exclusive distributor for the US.
“Spribe’s top-performing crash game, Aviator, has made impressive waves in the industry and been a resounding success in a short space of time, attracting a previously untapped demographic of players and we expect a similar reception in the US market.”
