Internet gambling software provider GAN has launched the new “PlayLive!” branded internet gambling business in the Commonwealth of Pennsylvania for Cordish Gaming Group, the gaming division of The Cordish Companies.

The launch, which leverages the “Live! Rewards” customer rewards program, enables residents of Pennsylvania to enroll in advance, online, for their Live! Rewards Players Card and engage with a full range of gambling content. It comes ahead of two new Live!-branded gaming facilities in Pittsburgh and Philadelphia, expected to open in late 2020 and early 2021, respectively.

Live! is an existing client of GAN’s Simulated Gaming, which launched online in 2015 as an amenity complementing the Live! Casino & Hotel at Arundel Mills in Hanover, Maryland, and is the company’s third client of real money Internet gambling enterprise software in the State of Pennsylvania.

GAN CEO Dermot Smurfit stated: “We are pleased to have launched ‘PlayLive!’ on behalf of Cordish, one of the nation’s leading casino and entertainment companies and an existing GAN client, and look forward to continuing to support the growth of their business by providing a seamless and entertaining online experience for their users.”