SaharaBets turns to SharpLink for personalized betting tech

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SharpLink is expanding its C4 sports betting technology into another operator’s tech stack. Two weeks ago, SharpLink announced a deal with Vox Media and, in turn, DraftKings Sportsbook. Now, the company is bringing its personalization technology to SaharaBets.

SaharaBets will utilize SharpLink’s C4 BetSense technology to create personalized betting content for its users.

“We are excited to work with SharpLink and the team to provide SaharaBets’ customers with the best experience,” said SaharaBets President Andrew Patterson. “Integrating C4 BetSense into our system allows SaharaBets to serve sports bettors with a highly personalized online betting experience.”

The C4 BetSense tech helps to create personalized bets and offers based on individual player behaviors and insights tacked on its API plug-in.

SaharaBets will start testing the tech this NFL season and continue through into March Madness 2024. Currently, SaharaBets is only operational in Arizona.

“We believe there is a very big lift possible for sportsbook operators with C4 BetSense integration, helping to convert a much greater number of sports fans into sports bettors and yielding a material increase in betting handle due to smarter bet recommendations and ‘call to action’ offers that distinctly resonate with and motivate each individual player to place wagers. In fact, early analysis of our prototype system indicates the potential lift could be as high as 20% — and perhaps even higher,” said Rob Phythian, Co-Founder and Chief Executive Officer of SharpLink.

“Optimizing our tech solutions and expertise in fan engagement and sports betting conversions to drive profitable growth are among SharpLink’s core KPIs that we are striving to achieve. This new partnership with SaharaBets marks a key inflection in our development process and one that we expect will attract other operators to SharpLink as we continue to successfully perform.”