Aristocrat Leisure Limited’s subsidiary, Aristocrat Technologies has secured an agreement with the Las Vegas Raiders in which the firm will become an official partner of the NFL side and its home venue, the Allegiant Stadium.
As a result of the partnership Aristocrat’s brand will be prominently featured throughout the Allegiant Stadium, via in-stadium and in-game signage. Moreover, the firm has also gained naming rights to the Owners East Club.
The newly named Aristocrat Club will provide an ‘ultra-exclusive experience’ with the facility featuring a premium bar, luxury lounge and stadium seating for game-viewing.
Hector Fernandez, the president of Aristocrat Americas, commented: “We are thrilled to welcome the Raiders to Las Vegas and to score an exclusive casino gaming supplier partnership with the team,
“Las Vegas is the entertainment capital of the world, and as an exclusive partner to one of the most iconic teams in the NFL, we look forward to providing playful experiences for Raiders fans.”
Aristocrat has also been named the presenting sponsor of the Raiders 50/50 Raffle due to the agreement, which was brokered by the stadium’s official premium ticketing and sponsorships agency, Legends Global Partnerships. As Raiders’ presenting partner the firm will also highlight its willingness to give back to the community during the campaign.
Raiders President Marc Badain, added: “The Raiders are excited to welcome Aristocrat Technologies as our newest partner. Aristocrat is a great match as evidenced by their innovative technology and commitment to team up with the Raiders in giving back to the community.”
The newly relocated franchise have hit a bump in form following victories over the Caroline Panthers and New Orleans Saints. Currently the side sits 2-2 this campaign with recent losses to the Buffalo Bills and New England Patriots.