Yahoo and The Venetian Resort Las Vegas have agreed a multi-year animation rights deal to open a Yahoo Sportsbook powered by William Hill on the casino floor.
Aiming to create a “modern and luxurious setting” for sports fans to bet on their favorite teams ahead of the NFL season, the sportsbook features a 12,000 square foot space and a 46-million-pixel, 1770 square foot LED video screen that can show up to 40 events simultaneously.
“We wanted to create the best place on the Strip to watch sports,” said Patrick Nichols, President and CEO of The Venetian Resort Las Vegas. “This redesign pulls through the relaxed feeling of watching a game with your friends – plush sofas, lounge chairs, great game-day eats with the convenience of betting powered by William Hill.
“And through the partnership with Yahoo, we’re sure to have additional surprises in store for our guests as we move into football season and beyond.”
The sportsbook uses the naming and licensing rights of Yahoo while William Hill will provide the sportsbook technology and expertise.
Meanwhile, the venue has seating for 105 people across sofas and lounge chairs, whilst there is an oval bar with seating for 29 guests.
The screen at the oval bar has 10, 65-inch 4K LED screens, a 97-foot, high-resolution ticker displaying live odds and scores, along with table games and bar top gaming close by.
Michael Grodsky, Vice President and Head of West Region Digital Operations at William Hill US, stated: “We are thrilled to power this new sportsbook on The Strip.
“Our market-leading tech has provided a best-in-class retail sportsbook experience in Nevada for a long time, and we can’t wait to bring this high-powered partnership to life for more sports fans alongside our new William Hill mobile sports wagering app.”
Yahoo previously teamed up with BetMGM on an online sportsbook partnership where Yahoo Sportsbook essentially serves as a skin of BetMGM. That is live in 15 states but is notably not available in places like Ohio, New York, Massachusetts.