For the first time ever, the PGA Tour will feature live betting odds provided by BetMGM, during its telecast of all four rounds of The CJ Cup at Shadow Creek in Las Vegas, from October 15-18 on the Golf Channel.

BetMGM will show its odds on the broadcast twice per hour, and it will feature leaderboards with integrated “open” and “current” odds to win, along with odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, cut specials, hole-in-ones and playoffs.

Norb Gambuzza, PGA Tour’s Senior Vice President, Media and Gaming commented: “We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at The CJ Cup at Shadow Creek.

“The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto Tour digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”

Matt Prevost, BetMGM’s Chief Marketing Officer added: “The PGA Tour has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA Tour telecast speaks to the innovative nature of our partnership and we look forward to continuing to move the needle and work closely with the TOUR to produce great content.”

BetMGM signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA Tour back in August. 

During The CJ Cup at Shadow Creek this week, the BetMGM app will roll out real-time PGA Tour video highlights, the first partner to do this since the Tour began the OBO program.