Kindred continues US platform rollout in PA

Kindred logo
Image: Shutterstock

Kindred Group has continued to roll out its proprietary platform across its live US states by taking its tech stack live in Pennsylvania

Players in Pennsylvania will now be able to use the Unibet Casino and Sportsbook apps on the Kindred platform after securing the necessary regulatory approvals from the Pennsylvania Gaming Control Board

“We are delighted to be able to migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation, and stability. We look forward to rolling out the Kindred platform to further States,” explained Nils Andén, Interim CEO of Kindred Group.

Kindred’s Unibet brand has previously been operational in the Pennsylvania market for the past three years, offering personalized content and products to players in the Keystone State.

Across North America, Unibet is also live in Arizona, Indiana, New Jersey, Virginia, and Ontario.

Pennsylvania represents the second state that Kindred has rolled out its platform in after taking it live in New Jersey earlier this year. The rollout of the platform, which is live across Europe, is part of Kindred’s strategy to improve performance in the US. 

Kindred exited Iowa late last year before labeling 2022 as a disappointing year. Despite bouncing back in Q1, a strategic review into its operations began and the board could not rule out a partial or full sale of the business as a result of the process. 

The review also coincided with the departure of CEO Henrik Tjarnstrom, who was replaced by Anden, as well as the firm’s CFO and CMO. 

Patrick Kortman has been promoted to Interim CFO, replacing the outgoing Johan Wilsby who departs later this year. 

According to a report by Bloomberg, Kindred has accelerated its plans to offload its business after a host of departures from the company’s C-level.

The outlet also reported that Kindred encouraged bids at around the end of May. Meanwhile, PJT Partners, Morgan Stanley, and Canaccord Genuity Group have all been hired to facilitate the process.