Sportradar wins South American soccer betting & AV rights

Copa Libertadores
Image: Shutterstock

Sportradar has won the exclusive global audio, video and betting rights for CONMEBOL, the South American Soccer Federation. 

Following a bidding process, the Swiss-based firm will be able to offer streaming and betting data for each of the CONMEBOL regional tournaments, including the Copa Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa over the next four seasons.

“We are glad to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting,” explained José Astigarraga, CONMEBOL Secretary General. 

“We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football.”

CONMEBOL is the governing body for 10 soccer associations in South America, recently reporting a ‘remarkable rate’ of viewership growth which is set to expand with this deal.

The agreement marks the first time that domestic AV betting rights for CONMEBOL club competitions are offered in the region. 

CONMEBOL attributed Sportradar’s ‘commitment to product innovation for over 900 clients globally and its development in advanced technologies, such as computer vision and AI and its integrity services, as key considerations in the selection process. 

“We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America,” said Carsten Koerl, Global CEO, Sportradar. 

“Sportradar has more than 20 years experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help CONMEBOL expand its reach. 

“South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement.”