GiG links with Bplay to launch in Mendoza, Argentina

Mendoza sign
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Gaming Innovation Group (GiG) has gone live in the Argentinian province of Mendoza after securing a deal with Boldt Group.

Under the terms of the agreement, GiG will deploy its gaming platform to power Boldt Group’s Bplay brand in the province.

It comes as part of Bplay’s plans to become a major player in Argentina, with Mendoza representing its fifth jurisdiction after Buenos Aires, Santa Fe, Entre Rios, and the City of Buenos Aires

José del Pino, Business Unit Manager of Grupo Boldt stated: “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products but also improving user satisfaction.”

This deal also strengthens the relationship between GiG and Boldt Group with the former acting as the online tech partner of the latter across Latin America. Bplay has been capitalizing on the growth of the Argentine market in recent years to record a four-fold increase in gross gaming revenue (GGR) between May 2022 and May 2023.

David Bonnefous Saavedra, Commercial Director at GiG said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology, and managed services teams. 

We’ve positioned ourselves to be able to support our partners’ growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations but exceed them. It is this ability to offer a localized and personalized service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space.”