Inspired and bet365 agree long-term re-up of virtual sports deal

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Inspired Entertainment has secured an agreement to continue supplying virtual sports products to bet365 on a long-term basis. 

Having enjoyed a long-time relationship, Inspired and bet365 will expand upon their collaboration when it comes to virtual sports as the operator seeks to bolster its North American product offering. 

Under the terms of the agreement, the B2B gaming tech firm will supply the British-headquartered sportsbook with a range of licensed virtual sports games, which have won multiple awards. 

Brooks Pierce, President and Chief Executive Officer of Inspired, explained: “We are extremely pleased to continue our long-term partnership with bet365, the world B2C leader in Virtual Sports, offering up more than 30 channels of Inspired content around the world. They were the first operator to offer our Multi-Stream Matchday and Basketball products.”

Whilst also active in key European markets such as the UK, Inspired has been focusing more on North American sports markets in recent years. The firm explained that it has introduced virtual sports products for basketball, football, and women’s soccer, whilst it will soon launch baseball. 

Pierce added: “We’re thrilled for them to be one of the first operators to take our latest licensed products to grow their popular Inspired Virtual Sports portfolio.” 

Bet365 is also ramping up its exposure to the US sports betting industry after a slower rollout. The privately held operator is a top-five operator in Ohio thanks to a large promotional push that has helped it to gain traction in the state. 
The firm has also expanded its US footprint by launching in Iowa, which was confirmed earlier this month as bet365 aims to take more US market share.