FanDuel has signed an agreement with Prove Identity to leverage the latter’s platform to offer a more secure and seamless experience to its players.
Under the terms of the agreement, Prove’s Pre-Fill solution will be integrated into the FanDuel platform which seeks to streamline the user signup process by using auto-fill online applications.
The security aspect comes through the “bank-grade data” from authoritative provenance, as well as requiring customer identity authentication to avoid identity theft and similar frauds taking place.
“We pride ourselves on being a fan-focused company and that passion has led to the continued development of new solutions that ensure our customers can have a safe experience they trust,” said Billy Turchin, Senior Vice President, Product at FanDuel.
“Partnering with Prove to use their Pre-Fill solution will help us protect our customers while making our signup process a more seamless experience.”
Prove Identity stated that FanDuel players will benefit from quicker and more streamlined signup processes that offer more security. Research from the firm claims that the Pre-Fill solution allows clients to offer an 80% quicker sign-up process by auto-filling the process without clicking and typing.
Prove has over 1,000 business clients across various sectors including banks, retailers, cryptocurrency exchanges, healthcare providers, insurance firms and gaming operators.
“FanDuel is the premier gaming destination in the sports betting space, and together, we have a shared vision of a more seamless, safer player experience for their customers,” added Tom Hill, Director of Digital Identity and Head of Sports Betting and igaming at Prove.
“With a high number of registration abandonment rates in this market, Prove Pre-Fill will allow FanDuel to securely migrate users through its verification process safely, allowing them to enjoy the company’s portfolio of product offerings.”