NCPG launches problem gambling helpline toolkit to improve resources awareness

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The National Council on Problem Gambling (NCPG) has launched a toolkit to increase the visibility of its National Problem Gambling Helpline, as well as a dashboard to provide information on the helpline’s traffic. 

Aimed to help “align messaging about the National Problem Gambling Helpline across gambling operators, media, state agencies, and healthcare providers”, the toolkit will offer players resources to help groups promote the helpline. 

Last year, the NCPG struck a deal with the Council on Compulsive Gambling of New Jersey to take over the operations of the helpline 1-800-GAMBLER, and rebranded it as the national problem gambling helpline. 

The helpline also has a network that comprises 29 centers that provide information and referrals for players across all 50 US states plus other US territories. 

Following the introduction of the toolkit, organizations can access 1-800-GAMBLER brand guidelines, logos, and social media assets for no cost.

“We are thrilled to release these resources for the National Problem Gambling Helpline,” said Keith Whyte, Executive Director of the NCPG. “Our research indicates only 45% of Americans would know where to get help for someone with a gambling problem. 

“We hope this toolkit will make it easier for organizations to raise awareness of the Helpline and connect people with the resources they need.” 

Additionally, the NCPG has introduced a Helpline Analytics Dashboard, available at no charge to the public. The dashboard will help to “provide transparency and insight” into the trends of the helpline usage and features interactive charts and graphs which can be filtered by date or state as well as contact method.