Greentube has extended its partnership with Rush Street Interactive to push its content live in both Ontario and Michigan as it seeks to strengthen its reputation in the North American online casino industry.
Under the provisions of the deal, RSI’s customers on both sides of the border will have access to a selection of Greentube titles such as Diamond Cash, Thunder Cash, Clover Links series of jackpot games, via the BetRivers platform.
BetRivers Michigan and BetRivers Ontario will both be bolstered by the introduction of Diamond Cash: Mighty Elephant, Thunder Cash: Dolphin’s Pearl and Lone Star Jackpots.
Richard Schwartz, Chief Executive Officer at RSI, said: “BetRivers is known for delivering an industry-leading selection of casino games and experiences to players across all our markets. We are thrilled to build on our partnership with Greentube to further strengthen our offering as we bring an exciting line-up of popular casino games to our customers in Ontario and Michigan.
“It’s a natural step for us to extend the agreement to take in two new territories, as we look forward to further collaborations in additional markets in the future.”
This marks a continuation of an agreement between RSI and Greentube, which began last year when they linked up in a similar collaboration in New Jersey.
Partnering with a firm that is live in 15 US states offers Greentube further scope for expansion as it seeks to become a big player in the online casino market in the US.
The Novomatic gaming division has identified the US as a key growth market and in the last year or so has penned deal with major operators such as BetMGM. It also has licenses to supply in Connecticut and Pennsylvania.
Jorge Bartra Quispe, Sales and Key Account Manager at Greentube, said: “Having seen how popular our games have been for RSI’s players in New Jersey, it’s fantastic to extend our reach across North America with launches in Ontario and Michigan.
“Our content is proven to resonate with players in the region and we look forward to rolling it out to a fresh wave of players in conjunction with our long-term partnership with RSI.”