Rithmm has announced the launch of its mobile app which aims to provide predictive analysis of sports betting through the use of personal information algorithms.
Available on the Apple Store and Google Play, Rithmm claims to offer “smarter, more instinctual bets” by delivering a custom analytical model backed by AI.
The tool’s model provides analysis of each game on offer, alongside a recommended pick with predicted score, probabilities and edge on market odds.
Aiming to become “fast, easy and available” for bettors of any skill level, Rithmm will simplify complex analytical modeling and tailor it to bettors’ preferences.
“Rithmm is a powerful data platform that serves as a personal analytics team for everyday bettors to make smarter bets with ease,” said Megan Lanham, Rithmm co-founder and CEO.
“Rithmm delivers an edge for users by accessing the same sophisticated modeling and analytics tools that the pros use. This dynamic app is going to be a game changer that will uplevel the skills and success of sports bettors.”
The startup firm is based in Boston and was founded by a team of majority females who attended MIT.
Now, it is backed by a group of investors that includes three of the original seed investors of DraftKings, Boston Seed Capital, Accomplice and Counterview Capital.
“As the US sports betting market matures, access to advanced analytics is increasingly critical to bettors of all experience levels,” said Peter Blacklow, Managing Director at Boston Seed.
“We believe Rithmm is changing the industry by creating analytics tools that are even more powerful and customizable for consumers. Teaching them how to personalize their betting decisions is the key to making smarter betting decisions, and Rithmm is the first company to do this.”
Initially launching with college football, the platform used the current season to evaluate its model. It has now launched a college basketball product, with plans to launch products across the NBA, WNBA, NFL and the Premier League later this year.
“Rithmm has the potential to disrupt the industry because it crafts and customizes users’ own algorithm in order to make more informed bets,” Lanham added.
“It is a smarter, more powerful sports betting tool than anything else available in the market and we are thrilled to unveil it ahead of the NCAA basketball March Madness tournament.”