Pariplay taps Petrovich to lead operations as US expansion push continues

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NeoGames subsidiary Pariplay has confirmed the appointment of Alexandar Petrovich as its new VP of Operations to lead its activities as the firm focuses on North American expansion. 

In his new role, Petrovich will be charged with the planning, directing, coordination, and oversight of all operations of the business, including optimizing the performances of key products such as the Fusion and Ignite platforms. 

The new VP of Operations joined Pariplay from Mansion Group where he juggled the Managing Director and Director of Operations titles. He has also worked at William Hill and Playtech where he “successfully established entities in different locations across the globe”. 

During his career, he has accrued 17 years of experience in the gaming industry, the most recent of which has seen him serve as a consultant for the representatives of the US brand in product and commercial development. 

Petrovich commented on his new role, stating: “Pariplay is an organization that is on an incredible path, and I’m enthusiastic and thrilled to join as it embarks on a new phase. I’m looking forward to contributing to the company expansion and propelling the business forward with my expertise towards reaching new heights.”

Petrovich’s arrival at Pariplay coincides with the supplier’s expansion, particularly in the US over the last 12 months, where it has entered New Jersey with DraftKings, Betsson and Caesars.

Adrian Bailey, Managing Director at Pariplay, said: “We’re incredibly proud of the strides we have made as a business, and that is due to the caliber of our people. Alexandar brings with him a wealth of experience in the industry, and we’re confident he’ll be a magnificent addition to our team.”