Oddin.gg – a provider of esports odds feeds, risk management, and iframe solutions – has entered a strategic partnership with technology company SB22.
The North American-based firm will utilize Oddin.gg’s iframe solution, a ‘state-of-the-art’ product designed to provide engaging esports betting offerings to sportsbooks.
“We are excited to partner with Oddin.gg and offer our clients an industry-leading esports betting solution,” stated Vladimir Jovanovic, Chief Operating Officer at SB22 on the new deal.
“Our selection process was especially rigorous, as SB22 is a company full of gamers ourselves. For this reason, we are more than pleased to say that Oddin.gg, thanks to its extensive esports markets coverage and truly engaging esports offering, covers everything we were looking for and much more.
“Being able to rely on their expertise, especially in risk management in such a constantly evolving vertical as esports, provides us with the additional comfort to fully focus on our business while still benefiting from the significant growth of esports betting.”
SB22’s goal is to ‘disrupt the sports betting industry with innovative, sophisticated, and industry-first solutions’ with a platform that evolves to the needs of an operator, as well as ‘create an immersive betting experience built on a modular transactional platform’.
Earlier this month, Oddin.gg announced it is now operational in the US following the successful submission of its gaming license application to the New Jersey Division of Gaming Enforcement.
Marek Suchar, Managing Director and Co-Founder of Oddin.gg, commented on the deal: “Betting is considered the next layer of viewers’ engagement, therefore a better betting experience has been and will always be the “holy grail” of the gaming world for the foreseeable future.
“Partnering with SB22, we see all the trademarks of a future-ready company, built to create immersive betting experiences: hunger for innovation and thinking about the evolution of the betting industry. We are looking forward to collaborating with them on the mutual challenges ahead.”