NeoGames subsidiary Pariplay has signed a deal with DraftKings to supply its online casino gaming content in New Jersey as it continues to make a mark in the US market.
Under the terms of the deal, Pariplay will supply its entire Wizard Games studio content to DraftKings, and the operator’s players in the Garden State will be able to play titles such as Spirit of Mustang.
DraftKings will also have access to a selection of third-party games including Pariplay exclusive content. The gaming content will all be localized for a US audience.
Initially, the partnership will cover just New Jersey. However, it is set to expand to Michigan and West Virginia while there is further scope to expand in other jurisdictions pending licensure and regulatory approval.
This deal comes as the NeoGames subsidiary makes strides to solidify and strengthen its position in the US online casino industry. The company has deals with operators such as Betsson and Caesars.
Tsachi Maimon, President of NeoGames, said: “DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature. Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”