Muckelshoot Casino has formed a partnership with casino intelligence agency OPTX to leverage its casino data platform.
Under the provisions of the agreement, OPTX will deploy a range of its casino intelligence and efficiency tools to Muckleshoot Casino including its marketing, player development, slots, connect and artificial intelligence solutions.
The casino outlined that the OPTX platform will help it to integrate all its departments together as it bids to improve the efficiency of its operations across the entire business.
Junior Maldonado, Executive Director of Gaming Operations at Muckleshoot Casino, explained: “Being able to streamline our operations is key, and by utilizing the most advanced principles in AI and data modeling, OPTX is able to provide actionable recommendations that have proven to increase player visitation and satisfaction, providing an unparalleled customer experience.”
OPTX’s platform seeks to address “unique challenges” that casino operators endure by offering end-to-end solutions using AI technology.
Formed in 2019 by a group of casino executives, the form’s platform can be used on desktop or mobile and seeks to improve the revenue and profitability of its clients by “eliminating inefficiencies” within the casino space.
“By selecting OPTX, Muckleshoot will have access to data that will create an unparalleled 360-degree view of their operations”, added Brooke Fiumara, Co-CEO of OPTX.
“OPTX will enhance their ability to apply data-driven strategies and operational alignment across the board. We are thrilled to welcome Muckleshoot Casino to the team.”