Tally Technology aiming for ‘deep engagement’ with Brazil fans in NSX F2P deal

Santos fan
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Tally Technology has formed a partnership with Brazilian sports betting ecosystem from NSX to provide a free-to-play prediction game for soccer matches. 

Covering selected domestic and international soccer matches, the G2P game covers two fixtures each week and will offer players free bets courtesy of Betnacional

Tally’s game offers Brazilian soccer fans the opportunity to be introduced to sports betting for the first time whilst also giving the chance to win special bonus prizes based on monthly performances. 

Eric Gaigher at NSX, said: “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. 

“We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”

Tally was formed in 2018 and produces free-to-play games for brands, sports teams, leagues and media platforms to help increase fan engagement. 

This new game has been designed to increase the interest in betting amongst Brazilian sports fans, with President Lula reportedly set to sign off on sports betting regulations soon. 

Since forming, Tally has garnered over 20 million predictions from users across the Americas and some of its clients include the LA Rams, Green Bay Packers, Buffalo Bills and LA Lakers. 

Brad Vettese, CEO of Tally, said: “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”