Sportradar agrees to data deal with Tally Technology

Sportradar has sealed a deal with Tally Technology, supplying the fan activation platform with data from several sports leagues.
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Sportradar has sealed a new partnership with Tally Technology, supplying the fan activation platform with data from several major professional sports leagues.

Under the terms of the agreement, Tally will utilize Sportradar’s data from the sports of basketball, baseball, ice hockey, and football to engage with fans all year round via long-form, data-driven content, including predictions and trivia content.

Established in 2018, Tally Technology is a free-to-play prediction game platform for brands, professional sports teams, leagues, and media platforms seeking turnkey fan engagement.

Built for sportsbooks, broadcasters, leagues, and teams globally to drive fan engagement and retention, Tally’s platform helps produce new revenue streams via sponsorship activations, player conversion, and data creation.

“The inclusion of Sportradar in Tally’s fan activation platform means that we can automate high-value destinations for avid and casual fans using competition and collaboration at scale on a global basis,” commented Brad Vettese, CEO of Tally.

“Fans can actively engage with the Tally content- and friend groups – that matters to them. With every touch, Tally uses zero-party and first-party data to drive lead conversion or trigger purchases and CRM Integration turns the Tally fan activation platform into a critical part of our client’s marketing ecosystem.

“Our platform can then utilize the data generated to provide actionable, revenue-generating insights to rights holders.”

Tally states that it will utilize Sportradar’s data to produce content that matters to fans and social experiences for its clients to boost retention, turning “high-frequency engagement into value” and “generating actionable first-party data and performance marketing”.

Tally is the fan engagement platform for the likes of CONCACAF, the Green Bay Packers, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceara, and Atlético MG.