Anaxi widens content appeal with BetMGM partnership

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Aristocrat’s online real money gaming platform Anaxi has signed a strategic deal with BetMGM, taking its gaming content live on the operator’s online casino. 

Under the terms of the deal, BetMGM will distribute Anaxi’s real money gaming content on its online casino app in its live jurisdictions. 

It marks Anaxi’s US igaming debut with BetMGM the first operator to partner with the Aristocrat brand. 

“We are honored to be the first operator in North America to offer Anaxi’s world-class content,” said Matt Prevost, Chief Revenue Officer, BetMGM. “Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”

Anaxi formed in February 2022 when Aristocrat announced that it would form a combined real money gaming and customer experience solutions business, with the branding unveiled in October of last year

As well as its igaming content, Anaxi will distribute its CXS platform with BetMGM to ‘create a destination where players can enjoy the excitement of real money gaming with confidence’. 

Cath Burns, Executive Vice President of Anaxi, said: “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online. 

“This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players.”