PokerStars has extended its partnership with Formula One team Oracle Red Bull Racing to cover the entirety of the 2023 F1 season.
Continuing the parties’ partnership for a second consecutive year, the agreement sees PokerStars share rewards for F1 fans throughout the season, with promotions, competitions, and content all available as well as offering experience days for some winners.
The Flutter brand will produce content on its official YouTube channel to offer behind-the-scenes footage at races throughout the 2023 calendar, which began in Bahrain at the weekend with Red Bull’s Max Verstappen taking first place on the podium.
This season, Red Bull is vying to defend both the F1 Championship and Constructors’ Championship after a vastly successful 2022 campaign.
Oracle Red Bull Racing Team Principal and CEO, Christian Horner, said: “Partnering with PokerStars has been an ace move for the Team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula One.
“As we enter another year together, we’re raising the stakes and taking our collective game to the next level. While we can’t reveal too much just yet, I can tell you that there are some truly exciting projects in the works, and we look forward to unveiling our plans in the coming months.”
Additionally, the partnership will be realized across all PokerStars’ offerings with PokerStars Casino, PokerStars, and PokerStars Plus all leveraging the Red Bull and F1 branding.
The gambling brand’s branding will feature on the halo of the RB19 race car as well as the inner cockpit and rear wind end plate, drivers’ race suits, and pit crew helmets.
Flutter’s Director of Partnerships, PR, and Consumer Engagement, Rebecca McAdam Willetts, said: “After an incredible first year racing alongside Oracle Red Bull we are delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level.
“This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”
